Salvador Dali used to say that only the women who treat jewels with utmost disrespect can wear them.
The brand’s jewellery was one of its best-known collections, and it was a tremendous success in the Oriental markets.
Swarovski played an important role in the brand's history. His crystals were extremely popular when embedded in carpet silks. A distinctive feature of Alexander's Collection brand is the use of crystals that precisely match the colour of the silk in the carpet.
Considering the vast surfaces of palace carpets, all covered with tiny drops of Swarovski crystals, one is reminded of the Arabian Nights of Scheherazade, who could hardly imagine the glitter of jewellery on such a grand scale.