The Art of Living
Designer & Manufacturer of Art & Luxury Interiors
“If you're going to do something, it should be the things that others find impossible.”
Whatever is not possible for the majority, absolutely possible for a small group of aestehetic and enthusiastic people. The world is more as a templete today. The market makes the consumers to understand luxury in their way. We let it be there. We want to work for those who value beauty.
Being in this industry over 25 years, we know the talents who may bring exceptional designs to the world, to the ones who understand beauty and want to be apart of the mass production. Those talents are being collected from all over world and we invited them to be with us. Those masters make the most beautiful things for top class interior decoration.
Alexander's Collection manages 2 factories on joint venture basis and collaborate with exclusive suppliers we trust for years. Those contacts allow us to be in a niche of true luxury for the most prominent international clientele.
Now in the US market
The legendary Alexander's Collection, a brand that initially made the name in the Asian markets, is now taking a breakthrough step towards the American market, still the largest market for luxury products. Having combined several strategic partners into a single circle of like-minded people, and having chosen one of the main partners in the USA market, the enormous marketplace 1stDibs, today we are able to display our products to American and international designers and lovers of luxury interior decoration products and art. We start a long-term program of developing the American market and consistently display our designs and products on this world-wide marketplace.
Our Luxury Marketing Strategy
We make it special
Our main strategy is to seek a small clientele. Ultra-Luxury Brands Offer a New Level of Exclusivity. There is no need to compare ourselves with other brands, every luxury brand is self-sufficient. There is no need for "positioning", luxury is not comparative.
Over 25 years, we have learnt to design uniquely to translate it into ulta luxury products. Today, the experience we have achieved allows us to think about entering international markets. In our marketing strategy, we do not aim to reach global audience in the luxury industry, but choose an ultra exclusive approach to do so by investing in a small number of our potential partners matching our criteria.
The singularity of our art studio and manufacturing capabilities gives us the opportunity to generate special trade customers for the brand, partners with so-called "Golden Addresses", like-minded people with businesses related to interior decoration and supplying the best quality products for the most sophisticated clientele. This is a special and priority area of marketing.
For this purpose, we are ready to examine investments in such showrooms.
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Why was Alexander's Collection Luxury World platform created?The idea of creating this Luxury World platform has been in the works for a long time. For many years we have been preparing it for implementation. We are in a very special niche segment for the most luxurious art and décor for sophisticated interiors. The platform founder's extensive experience in the luxury industry and his personal connections have allowed him to design, implement, oversee and develop a product not available in international markets. We are the designer and manufacturer of most of the décor items. Each design is a limited edition collectible product.
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What is the development structure of Alexander's Collection?We starting serving the Asian elite as an art studio and now expand the business to international markets. Gradually, there will be numerous new products on the platform. Currently, designer collections of furniture and art for the top-ranked decoration are in the production. They will be posted on the platform's website when available. All models are in the limited edition category. In the future, the challenge is to establish a network of agents based on the exclusive status for a specific country, region or city. Intensive work in this direction is already underway. Therefore, it is recommended that interested parties be concerned in advance in order to get the most favourable terms and conditions. We are ready to invest only in the so-called Gold Addrees, locations in the most sophisticated cities such as Milan, Paris, London, Dubai, Saudi Arabia, New York, Miami, San Francisco, Los Angeles, Shanghai to get a boutique class concept of sale.
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What is luxury market as we understand it?Today, our world has changed so much that this change has led to a shift in the very concept of the luxury market. This is especially true in the real estate and interior design categories. The concept of luxury is the possession of exclusivity in everything. True luxury requires exclusivity; it does not tolerate fuss, the details are the most important! Square meters are not as important as uniqueness, comfort and aesthetics. While such properties need the “Wow” effect, actually obtaining them is too complicated and tedious. If we stay focused on the exceptional type of interiors that make them masterpieces and if we keep the costs low without compromising on quality, then we get designs that significantly raise the price of such a property, making it truly unique. We reach another level of luxury, we get collectable property. It is worth other money! That is why we design and manufacture only the Art level of product.
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What luxury items can be found on the platform?The platform offers many products. But the main selection criteria is design and quality. Design is our signature point. Everything starts with an idea. Ideas rule the world. We have collected the results of our 25 years of experience in design, where everything was created originally as a bespoke. Here you can find everything you need to create a comfortable living environment: from exceptional art product to premium interior design, worked out with such meticulousness and attention to detail that all ideas are ready to implement projects of any complexity. We complete interiors with unique decorative items, which we produce in our own factories: furniture and panels, carpets and art objects. Everything you need for fine interiors.
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How to order luxury product on Alexander's Collection Luxury World platform?We are open to trade only and do not serve private customers. For trade customers, we have many products available. Private clients should contact a local interior designer or decoration showroom to recommend us. We have over 800 unique premium designs in our digital library: From formal living rooms to indoor pools and wineries. This allows professional clients to get the bigger picture and look at interiors in a different way. All are copyright free for our registered clients. Decorative items such as artworks, our special collections of art furniture, wood panelling and couture carpets can be purchased or ordered. Custom orders are also welcome. To see prices, you need to be a registered customer with us and log in. For convenience, we have divided all product categories into 2 parts: what is ready to be shiped, and items that need to be ordered. For an invoice for stock items, please contact us.
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Which brands are represented in our luxury website?As we said, most of our products are bespoke, the designs are made by us. Also we manufacture ourselves. However, we collaborate with many artists and designers who license us to manufacture after their original design.
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Who are our potential clients?Trade Clients: interior designers, architects, owners of shops and galleries related to the interior business, furniture and sales agents. The TRADE PROGRAM scheme works for them: They open an internal account with us to get wholesale prices. Retail or Private Clients. This category of clients to be served indirectly. They have to go to a local interior designer or a showroom to recommend us first. - They get the premium service of a luxury interior design and pay no designer’s fee, when choosing all ideas from our digital library. That saves a huge amount of money for them! It’s the same for architecture: finished solution with no investment in project idea and décor, turnkey service. - They may buy goods at our retail prices, which are still much lower than world prices in the luxury segment.
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