Alexander's Collection announces its New 2025 Contemporary Rugs exclusively commissioned for the production of a limited edition rugs to be displayed globally in America and Europe in 2025.
Together with strategic partner TCC Carpets, representing the brand in the US market, the first 10 designs of the collection are already in production. The prototypes take more than 4 months to be produced and mark the starting point in opening up international markets for the new 'Discovery of Nature' collection.
All the designs are drawn in one way or another from observations of the largest design library in the world - nature. Its endless variations, exuberance and combination of colors never ceases to amaze. It continues to be a muse for many artists, allowing them to find an inexhaustible source for inspiration.
The new collection, designed by Alex Sander, the artist and principal designer of the brand, who is working in the West under the artistic alias Alex Sander, reveals his perception and vision of the beauty of nature and the ability to tailor the designs for high-end interior decoration, as the brand has always been known for over 25 years of history. It was the brand leader who made a revolutionary breakthrough in the design of area rugs, bringing this product to the level of haute couture art.
What is the new collection's innovation?
We don’t try to show the world some masterpieces endlessly. It is impossible to keep on creating masterpieces for 25 years. The task of the artist was different. The new collection is a successful translation of the designs into a universal form for using in modern interiors: to make them perfectly match the majority of modern interiors, making it easier for the designers to select accessories.
To judge whether it is successful or not it is not for us to judge. The market itself responds to it accepting or not accepting our product offer.